Author Archives: Dan

About Dan

We here at goAugmented - are a fun, different, small , bespoke, creative bunch of marketing geeks. We use AR - that new (ish) excitement buzz term - as well as a host of digital wizardry to make our clients give their customers the occasional WOW in this somewhat jaded world. AR, in reality, is the bridge point between print and ink and digital and think – between the digital and print worlds. It is also a potential new world of alternative and personalised geo locational advertising. Through iphones, AR adds a deeper customer experience to traditional marketing adding experiences and emotions. It engages your audiences in a new way – it will change the world – it is the new Advertising Revolution.

I wonder – will the queen be playing with Zappar? Now that would be an endorsement.

Tatler embraces augmented reality for Queen’s Diamond Jubilee issue

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The Augmented Cup – runneth over…. AR for the masses. Now seen on TV.

 We love it when people ADD augmented reality parts to their apps to give them a new lease of life. Which is why we are designing some AR addon’s as we speak…. but anyhoo – fair play to the BIG … Continue reading

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Project Glass, Google Goggles, Google, Google, GooglAR :)

Google Goggles may have only been a figurative name for the firm’s image recognition app, but the unveiling of Project Glass, could make real Google glasses a reality someday. But is it all that exciting? The world of social media … Continue reading

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American’s and mobiles :)

The Americans are an interesting market research from a Creative England trade mission…

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UK Smartphone Demographics and Stats

If only smartphone penetration in key demographics for augmented reality were up to almost 75%… Oh, what’s that – they are…. Goodness when did that happend. So… What is the current UK landscape for smartphone penetration?

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Clinique UK bets on augmented reality to drive sales

It’s happening – Augmented Reality on mobile phones is going mainstream. And starting to make it’s way out of the geeky car tech blokes world…. Finally!! As personal care brand Clinique UK is  bringing its static print ads to life … Continue reading

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No clear winner came out of South by Southwest’s battle of people discovery apps.

No clear winner came out of South by Southwest’s battle of people discovery apps. So says Tech Crunch and they should know – they were there… But what does that mean for the rest of us mere mortals?

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The UK the best place for mobile…

A recent study of over 4,000 mobile device users has found that the UK is the most receptive market within major European economies. Which is great news for us… as we have just spend the last 6 months creating products … Continue reading

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UK consumers will spend £4.5bn through mobile commerce

Goodness let the good times roll, as mobile commerce is set to explode… and has doubled already…

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AR not just for gaming…. ok mainly for gaming and advertising right now!

While we often think about “AR” in terms of gaming, the technology is being applied to several different vertical markets—ranging from healthcare to education. Companies are particularly looking to adopt this game-changing technology for marketing and advertising purposes. And we have a few … Continue reading

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